Blog Branding or There is More to Branding Than Marking Cows
Buy Colchicine No Prescription Cymbalta No Prescription Aricept For Sale Buy Nicotinell Online Buy Online Green Tea Buy Oxycontin No Prescription Femcare No Prescription Ophthacare For Sale Buy Cialis Online Buy Online Rogaine Buy Tricor No Prescription Maxalt No Prescription Diflucan For Sale Buy Loprox Online Buy Online Rocaltrol Buy Seroquel No Prescription Speman No Prescription Cytotec For Sale Buy Urispas Online Buy Online Cardura Buy Yerba Diet No Prescription Indocin No Prescription Brahmi For Sale Buy Triphala Online Buy Online Female ViagraIn recent weeks branding have been a theme on a number of blogs. More of the blogs in my feed reader had posts about branding. To be honest am I not a big fan of the branding concept as such. I even learned about it when studying, but seem to have managed to forget almost everything about it. Thinking positively about a concept originally used to describe pressing a glowing hot piece of iron against the butt of a cow to determine ownership was just not happening. However since Chris Garrett actually managed to write a whole series of great posts about blog branding starting with Better Blog Branding: What’s In a Name? where he states: “My personal take on branding is that it is what people think about you, your product or service. It’s about giving the right impression. I don’t know about you but I think a good impression is worth working on.” I had to rethink my position. As he, after finishing the series, asked for reader contributions the idea for this post was born.
After letting the concept flow for a while in my unconscious I suddenly I remembered having some great exchanges with the man dubbed “the best branding expert on the planet” a few years back. Rob Frankel (link leads to an abundance of entertaining and useful reads!) defines a brand using dimensions, which I find both intuitive and compelling. Thus tells branding in the first dimension people who you are, while branding in the second dimension tells people what you do. Branding’s Third Dimension communicates how you do what you do while the fourth dimension is about producing a memorable, compelling and powerful relevance that your prospects find intriguing. “Branding is not about getting your prospect to choose you over your competition; it’s about getting your prospect to see you as the only solution to their problem” as Rob Frankel puts it. The following articles will help illustrate what this means when talking about blog branding and why it not only is relevant, but also may decide how you are rewarded for your efforts.
Brand You Revisited
“It was true then of Web sites as it is now of blogs: anyone can have one. And because the cost of entry with tools such as Joomla, Blogger, Typepad, Movable Type, and WordPress is so much lower, many people do. What guides your choices of blogs to visit, to comment on, to subscribe to? The answer is quite simple: branding.” I had to start of with this one as I unfortunately still was very skeptical about branding when leaving my first comment to this post. Luckily did Valeria Maltoni not take it personal when I asked if personal branding isn’t just a clever way of saying reputation and doubted that the concept was more than a buzz word. Instead she provided an excellent reply and got a conversation going. Quite fitting for someone who is known as the Conversation Agent and thus in perfect compliance with both her personal and her blog’s brand.
Personal Branding and Blogging
“My own philosophy on personal branding is that it needs to be approached on two fronts - a big picture and a little picture one. On a big picture front one needs to think about the larger ‘picture’ that you’re wanting to paint of yourself. … On a smaller picture/micro level I think bloggers need to consider that every action that they take has the ability to add to or subtract from their personal brand.” What I like about this is how something big and somewhat unapproachable can be divided up into something concrete and manageable. Everyone who reads Darren Rowse regularly knows that you seldom close the page without having learnt at least one thing that you can put into practice right away.
The Biggest Question Any Blogger Must Answer
“Assuming that you’re a blogger who is interested in creating a blog that is read, well regarded, and well trafficked, there’s only one question that should preoccupy your mind at all times. That question is “what is making my blog an indispensible read?”” See how Tony Hung, who is a brilliant writer, touches upon the fourth dimension mentioned above? This article is a great read in it’s own right, but I was sadly more frustrated about not being able to find the series on branding he mentions that he will be writing at the end of the post. If you read this and know where to find it please let me know as I definitely want to read it.
Branding Your Blog for Success
“Do you get frustrated when visitors to your site don’t convert into subscribers? For many bloggers, not all, success equals an engaged and high volume readership, and/or making money from their blog. If you fall into either of those categories then you can benefit from improving the brand of your blog.” Asking questions is always a good approach to learn something new as well as making it more concrete. This article poses the seven main questions that you should ask yourself preferably even before starting your blog. Each question is answered through a series of more concrete questions and will collectively help you form your brand. Once you have formed it mentality you need to form it in practice, which is where some of the other posts can help you.
How to Effectively Brand Yourself through Blogs
“Blogs are something we all read on a regular basis, but how many of you actually use them to brand yourselves? There is nothing wrong with just reading them for news or entertainment, but why not take it a step further and leverage them to brand yourself?” Neil Patel makes an interesting distinction between branding yourself on other peoples blogs and on your own blog. Branding yourself through comments can surely go a long way, but if you take personal branding seriously you will probably need your own blog at some point as it offers many more opportunities for branding than comments do. Still if you think like I do will commenting stay part of your brand and branding even after you begin blogging yourself.
Reading these five articles as well as Chris Garrett’s series on branding and browsing Rob Frankel’s archive will not only keep you occupied for a while, but will also give you a good start when it comes to branding yourself, your blog or both. As a sort of bonus would I like to mention Differentiate Your Blog or Die, which does not specifically mention branding, but to me is about branding anyway (although it can be said to approach it from the other side). You have to to be different to everyone else, which is the same as saying that you need to be unique. Being unique is however not enough as it also have to be in a way that your visitors and readers perceive to be memorable, compelling and powerful.
Related Articles
Comments
One Response to “Blog Branding or There is More to Branding Than Marking Cows”
Leave a Reply
By blogging you are displaying your brand through writing entries which helps you network and gain exposure to your business.