A Thinking Communicator - a Peek Inside Lorelles Head

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An essential part of Circular Communication is to reach out, establish connections and build bridges. In an attempt to expand the communication even more I decided to make a link post guest series where bloggers I read and appreciate list and comment on what they consider to be their five best articles together with their five favorite reads from other blogs.

One of the bloggers I admire the most is Lorelle from Lorelle on WordPress. Knowing her I guess I should have been prepared for an unusual response and still hers blew me away. What you are about to embark on is a journey into the mind of Lorelle and what a journey it is.

I left it unedited and uncommented just as I forgot all about my tips and suggestions for writing about your favorite articles because it would have been a crying shame to do anything else. That it is entirely different from the other tributes is typical for Lorelle. You do not only get more than expected, but often also something slightly different. I find that both refreshing and mind opening and hope you do as well.

From here on out is Lorelles response to my request for her to name five favorites from her own blog. The following is thus practically a guest post from Lorelle on WordPress!

*****

When you’ve been blogging as long as I have (over a decade) with thousands of posts to choose from, finding five to represent your “favorite blog posts” is quite a challenge. As is my style, I couldn’t begin to choose until I defined “favorite”.

Is a post a favorite because of how it was written? How the words came together in a magical way that is a delight to write and read?

Is it a post that was fun to research, digging deep into the subject to find out all I could and then translate that knowledge into something fun for my readers to read?

Is it a post that my readers love, bringing tons of traffic to my blog and, thus, building my reading audience?

Is my favorite one that is timeless, that withstands the test of time, a treasure for my readers?

Or is a post my favorite because of how hard it was to write? Because it took so long, so much thought, so much work, it damn well better be my favorite because I earned that post.

As I began to evaluate my favorites, what actually happened surprised me. Instead of hundreds and hundreds of posts attacking me from within my mind, overwhelming my decision, only a few bubbled up to the surface as my true favorites.

Why? Because of how they were written, the research involved, the attention they received, the timeless quality of the content, and because they were such damn hard work to write.

What Does The Web Look Like?
My mother is a highly intelligent woman, though sometimes she jumps to conclusions without following a natural progression. Most people start with A, B, C, etc., but my mother is a member of Mensa and her progression is A, B, G, M, Q, S…you get the picture. She often misses some steps along the way. Not critical to the final conclusion, but does create some interesting lapses in her ability to really see the whole picture.

She wanted to know what the Internet looked like. I tried to explain that it was a virtual world, but physically it was represented by telephone lines, cables, big computers, all connected together. That didn’t satisfy her. She wanted to see the Internet.

So I wrote Can You Visualize the Web? after searching for others who wanted to “see” what the web looked like, and the researchers who complied with mathematical algorithms, charts, graphs, and visual presentations to show you what the web looked like if you were to actually see it.

There is no one picture, but many different ways to show what the web looks like and that was fascinating. These are works of art.

For me, this was a big lesson in how to make the virtual real, but also how to really listen to what someone was asking, then research and present the answer. Do you know what the web looks like?

Recovering With a Month Long Blogging Series
If there is anything that will take your mind off your life, it’s work. Hard work. After my father died, and the family exploded into pieces, as I’ve learned tends to happen for little or no justification in an already dysfunctional family (any excuse is a good one), I knew I needed a major distraction that would keep me busy and focused while my unconscious continued with the healing process. They say blogging is good therapy, and I needed some desperately.

I’d been longing to do a huge series of blog posts featuring WordPress Plugins, so I plunged into A Month of WordPress Plugins, a thirty-day series featuring different categories of WordPress Plugin types, and tips for using them, one a day for a month. While not a single favorite post, I think of the whole series as one, long, thirty-day post.

Why is this a favorite? It fulfilled a long-held desire to dig into a favorite subject. I worship the ground Plugin authors walk over. Since the early days of WordPress, I’ve been honored to work with some of the best of the best of WordPress developers and Plugin artists to help create Plugins I and others so dearly love, but also to solve users’ problems and needs. I knew the month long project would allow me to give back to the community I love so much, and to party with some of my dearest online friends.

What I didn’t realized is that it would be so damn hard to write. It was easy to feature the most popular WordPress Plugins and categories. They are known commodities with many reviews and well-written documentation and support. As the month wore on, it got harder and harder to find good Plugins to write about - wait, that’s not true. I found good Plugins to write about. What I didn’t find were good write-ups on those Plugins. The struggle to plow through horribly misspelled, poorly written, and pitiful explanations of WordPress Plugins led me to write A Love Letter to WordPress Plugin Authors and Tips For Writing Good WordPress Tips, hopefully helping WordPress Plugin and Theme authors, and anyone who writes WordPress tips, to get it right so they help everyone know more about what they offer - no mind reading required.

So the month-long series was fun to research, fun to write as well as hard to research and hard to write, but I made it through. My mind had time off to heal and get stronger, and I created an amazing body of work to help WordPress Plugin authors get the attention and respect they deserve.

The thing I’ve most proud of from this series is that on the last day, I wrote an article about the WordPress Plugins that I wanted that hadn’t yet been developed. Many believe that every Plugin idea has been done. Well, they haven’t. That list generated a huge response. Now, many of the Plugins I wanted have been or are in the process of being developed. That series and final post encouraged others to give back to the same community that I was giving to. What a great honor to be a part of such an altruistic process.

Peek Inside Lorelle’s Head
I write technical articles. I tell you how to do things. I break things, I tell you how I broke them, and how you can prevent such breaks. That’s what I’m good at.

Fiction and creative writing skills are not my forte, though the one published piece of fiction I’ve done has gotten great reviews. Therefore, when I published Too Much To Write About, I was exceptionally nervous. I was inviting the reader to use their imagination and look into my head through my words:

Imagine the inside of my head looking like an office. In this corner of the desk I have a meter high pile of articles and research I want to write about on my family’s history after an amazing last few months digging into the past and coming up with full hands and head. Sitting in front of me is a half meter high stack of notes and ideas on articles about WordPress and blogging that have been backlogged with all the traveling I’ve been doing for the past 3 months. On the floor next to my chair are the stacked half finished manuscripts of three books I have to finish writing very soon, and under my feet is another pile of paper representative of another book still in the negotiation phase.

On the other side of the chair on the floor are piles and piles of PHP, HTML, and CSS coded print outs, covered with red pen marks as I analyze, troubleshoot, and break my head on them. There’s good material there for technical articles, but more problems to solve than publish. I spot an apple turning brown among the papers and ignore the ripening smell in my head. Maybe it will turn into one of those neat dried apple heads in a few months, preserved for all time. What do you think?

On the shelf above my desk, right above my mental laptop screen, is a huge row of articles on photography and travel rustling at me to publish on my Taking Your Camera on the Road website. On the shelf also sits a photograph of my husband, smiling at me with love in his eyes and camera in his hands. A smile and eyes I haven’t seen in four months as I’ve been constantly on the road. My heart aches. It reminds me that tucked in a small alcove underneath are months of dusty papers making dry cracking sounds from their thin pages on the airline manufacturing and maintenance industry for my husband’s aircraft engineering blog, much ignored lately.

In between and around the stacks of paper, notebooks, scratch pads, and books are the dried up remains of half eaten lunches and dank tea cups with the loose tea leaves starting to grow plants. A roll of stamps twists around the yellowing pages of another manuscript on the business of networking for nature photographers, a reminder of days gone by when such topics were in demand and real letters were once written. I don’t even pay my bills with stamps and envelopes anymore. In fact, I think the stamps have 29 cents imprinted upon them. Yikes.

Airline tickets and car rental receipts fill in the left over spaces, as does huge lumps of gas receipts and mileage records, keeping track of the more than 15,000 miles I’ve traveled by vehicle in the past six months, across 24 states, repeating some of them more than once (which total to 30 states, I think, but whose counting?).

I hear a sniffing and scuffling sound, and from in between the white stacks pops my black cat, Kohav, evil in her golden eyes. I grab the piles and hang on because right behind her is Holiday, my tiger kitty, chasing her across my mental desktop. It takes all my energy to hold everything in place. This time, the stacks survive. Next time, even in my mental office, I might not be so lucky.

With all of this mental clutter, you think that my brain would contain a gold mine of material worth digging up and translating into text for you to read and editors to buy. With all this mental clutter, it’s hard for me to focus and concentrate. That’s the truth and the dilemma.

It’s a scary place, inside of Lorelle’s head.

It’s About the Links
As Jan has shown you here repeatedly, it is all about the links, the circular connection of the links, that makes the web what it is today.

Where else on this planet could you work at a job where your primary function is to send people away and expect them to come back happy? You tell your customers to go away, tell them where to go, and they so love where you sent them, they come back and usually bring their friends with them. Amazing!

In 2005, I wrote The Power of the Link and it got little attention. Many took links for granted. Yeah, yeah, a link is a link and it connects the web, which is why it’s called The Web. With the public release of the patent for Google’s PageRank algorithm, putting even more pressure on the link, everyone now is learning about the real power of the link.

In the article, I made some very important points I continue to emphasize in all the blogs and magazines I write, as well as in my workshops and presentations:

This value is a one way street. Do not expect that just because you link to a site or blog that they have any responsibility to link back to you. They don’t. You are only saying that they have said or shown you something of value you want to share with others. However, if the blog or site owner pays attention to their site statistics and referrals, especially if they are getting a lot of visitors from one particular link, they will often come visiting to see what you wrote about them to encourage your readers to leave your site to visit them. If they find value, the odds are likely that they may link back to you when they write something pertaining to your site’s topics. If they find a lot of great content, they might add you to their blogroll or permanent link list.

…How to you get people to link to your site or blog? There is only one way. Provide content worth linking to. Write sincerely about what you know, or write an eloquent opinion. Provide references and examples of what you are talking about. Help people learn more about whatever you are writing about, and give them something to chew on. Make it something not only worth reading, but worth pointing to. This will encourage them to link to your post.

Incoming links or referrers to your blog does not hold you responsible for linking back. While it is nice to do, only link to sites worthy of such links. Remember, your outgoing link holds as much power for others as their incoming link. Use your linking power wisely.

….you have a lot of power over the blogroll links on your blog. These are not one time links. They are a permanent resident on your site. They tell people that the blog you are linking is sincerely good, giving them page ranking benefits.

The Art of How NOT to Comment
How NOT to Comment on Comments continues to be one of the most popular posts on . It was dug by Digg and picked up and spread around the globe several times since it was published.

I’ve written other articles on comments, but this one clicked. I took a negative and satirical look at the whole aspect of how “not” to comment on blogs, and people got it. Amazing.

While it was fun to write, the reason that this article is one of my favorites is because of one line I said in the post that people keep picking out and quoting around the web. In the year since I published this, I can’t tell you how many variations I’ve seen on this same point published. It gives me great pleasure that my writing had such an impact on the blogosphere, and hopefully, changed a little about how we blog and comment on blogs, and maybe how we interact in general.

Your Comment is a Mini Resume
Your comments on this blog, and many others, are published with your name and blog URL on them, if you include them. When people click your name, they visit your blog. Your comments are little representatives of you and your blog.

Make every comment you make to be a mini resume or sales pitch to encourage people to click and visit. Make sure there is something on your blog that makes their visit worthwhile and makes them want to hang around and read more. And since your URL will take people away from my blog, make sure your comment and blog reflects well on me. By leaving your comment on my blog, in a very round-about way, I’m speaking well of you. ;-) Consider it a mini-letter of recommendation.

So What Is Your Favorite?
While Jan has asked me to name my favorite five posts, I wonder what you think your favorite posts are. I wonder how you define “favorite” and what criteria you would use to select your five favorite posts.

Would your criteria be the same as mine? What makes you value one post over another?

As I do one last review of my favorite five, I find a new value in these. In my mind and heart, each of these posts made a different in the lives of others. They weren’t about “me” so much as they were about “me helping others”. That’s the most important part of blogging that keeps me blogging: helping others.

Consider what criteria defines your favorite five posts, and see what discoveries you make about your own blog writing.


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Comments

16 Responses to “A Thinking Communicator - a Peek Inside Lorelles Head”

  1. Lorelle on September 11th, 2007 6:17 pm

    Thanks for sharing the “inside of my head” with your readers. Hopefully, they will learn a little more about what goes through their head when they research and write their blog posts, and what defines “favorite” for themselves.

    As usual, Jan, you bring out the best in people. Thank you.

    Well, at least you bring out their insides. :D

  2. Somerset on February 11th, 2009 2:20 pm

    10 Years that really a long time. So you have seen every ups and down of this industry.

    I can learn many things from you.

  3. コンタクトレンズ on March 14th, 2009 6:02 am

    This one took one hour to read this whole post but at last no regret for that as I gained good knowledge from this. I also took notes from your post in my diary and I am sure this will be really helpful to me in future …

    Thanks again :)

  4. group sms on April 15th, 2009 12:37 pm

    @ コンタクトレンズ

    You should have patience if you want to grab the knowledge, SEO is such kind of skill which need huge patience and keep reading practice as well.

    Certainly this one is one of the finest posts from you.

  5. Russian Girls on April 17th, 2009 3:51 pm

    Quite agree with you … you cant learn everything in few days you will have to spend time and than only you will be able to understand and learn new things.

  6. Werbemittel on April 20th, 2009 6:16 am

    Rome was not build in one day. To make anything you will have to do the labour on continue basis with same amount of dedication and devotion.

    So just do this in this manner and you will be able to see the changes.

  7. Conservatories Yorkshire on April 26th, 2009 1:01 pm

    If you want to build an empire than you should have two skill. One is patience and other one is able to do work on continue basis.

    If you can do this than I am sure destiny will kiss your legs and will salute you.

  8. freunde on May 6th, 2009 11:08 pm

    I also took notes from your post in my diary and I am sure this will be really helpful to me in future.

  9. Notebooks on May 9th, 2009 3:33 pm

    If you want to have informative circle than believe me you will be always one step ahead from other people.

    But if you are not into such list than you will have to be very careful and take the necessary steps to move ahead.

  10. Baby Health and Safety on May 14th, 2009 4:51 pm

    @ Conservatories Yorkshire

    Totally agree with you. These two qualities can make you a real leader. If you will see in past than many leaders had such quality.

  11. Surplus Armyshop on May 16th, 2009 12:38 pm

    Every leader have their own quality and because of that they progress. But there was one thing common among them and that was they always wanted to carry the people with them.

  12. West Austin Homes on May 21st, 2009 9:54 am

    @ Surplus

    I am not at all agree with you. Success need some fixed kind of ingredients and such ingredients help to make it possible.

    Such ingredients can be intelligence, dedication, Focussed and many more.

  13. narayan barua on May 27th, 2009 8:32 am

    Hi friends,

    I would like to share my thoughts on herpes testing and marijuana drug test.It maybe off topic but it is really on topic of life and caring. I want all of you to help yourself and your partner by testing as soon as possible. In STD it is always better to get tested as soon as possible.

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  14. chin surgery on May 28th, 2009 2:38 am

    Nice work on your thinking communicator. Man, this thing’s getting better and better as I learn more about it. If you ever have any stubborn people like me, have them call me.

  15. www.miniclip.com on June 13th, 2009 8:13 pm

    Good read :-) I stumbled upon your blog recently, and it’s good to see that not everybody is exclusively into micro-blogging and Twitter :)

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